I’ll keep this short. You can spend thousands of Dollars, Euros and Pounds Sterling on the most engaging web site and spectacular advertising campaign, yet bad manners can (and do) cost you far more. Some all time favourites include:
- You hit ‘delete’ instead of replying to an email
- You ignore that phone call for the third time
- You don’t turn up for an event you RSVPd
- You don’t pick up on an introduction made by a mutual friend or colleague
- Complete as you will….
Yes, we are all busy busy busy, but how many opportunities are we actually turning down by not having a 5 minute call or replying with two sentences to an email. An agency I approached recently lost two very hot leads by not returning my calls. Their competitors were elated and snapped them up. A start up I work with lost a major deal as the CEO did not reply to an email which he assumed was from yet another, opportunistic reseller.
Leadership by example, please. It starts with the CEO and runs through to the receptionist and courier.
Wishing you a prosperous 2014, filled with lucrative exits and exceptionally good manners .